CTE @ LCC
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Business Management

Intro to Business | Introduction

This course provides an introductory overview of business and the role that businesses play in economic, social and political environments, and in the world. Functional areas of business that will be discussed: economic systems, forms of business ownership, small business, management, owning a business/entrepreneurship, human relations, marketing, accounting, finance, stock market, and business law.

Marketing Principles | Concentration

This course introduces students to the principles of marketing. Topics include segmentation, business analysis, market research, buyer behavior, distribution, retailing, advertising, selling, and international issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.  The course combines problem-solving instruction, hands-on projects , speakers from the community, and case studies.

Advanced Business Management | Capstone

This is a prospective course.

Instructors

Dwayne Buth
Instructor

Location

La Costa Canyon High School
​1 Maverick Way
Carlsbad, CA 92009

Site Management

This site is managed by Haley MacKenzie.
Pathway and course content is added and updated by pathway instructors. 
​​For all inquiries, issues, or to request an update, please visit the contact page.

CTE Resources

California Department of Education:
Career Technical Education
CTE Framework for California Public Schools

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  • Home
  • Course Pathways
    • Business Management
    • Design, Visual & Media Arts
    • Education & Child Development
    • Food Service & Hospitality
    • Production & Managerial Arts
    • Software & Systems Development
  • Instructors
  • Contact